FLO RAYNER
Creating physical and digital experiences that are
Creating hybrid experiences that are
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THE THINKING BEHIND THE WORK
Hi, I’m Flo, a London-based product designer working across physical and digital products, from research and interaction through to strategy and branding.
My work includes both exploratory and client projects, grounded in user research, expert review methods, and cultural context. But it's always anchored in how people experience things, not just how they navigate them.
I completed an MSc in User Experience Design with a distinction in 2025, developing my approach to research, design process and evaluation methods.
Outside of design, enjoy photography, travelling to new places, and watching movies; all of which feed into how I think about experience and storytelling.
DIGITAL TOOLKIT
A snapshot of the tools I work with across research, ideation, prototyping, and development: building solutions that are grounded in user needs from the start.
CREATIVE INPUTS
I draw from a wide range of sources to stay current with emerging tools, AI, and industry trends - as well as to find inspiration across colour, texture and visual culture. Some of my favourites are:
about how things are made
I pay attention to how something
I love
UX DESIGNER
THE THINKING BEHIND THE WORK
Hi, I’m Flo, a London-based user experience designer working across immersive and interaction-led experiences.
My work includes both exploratory and client projects, grounded in user research, expert review methods, and cultural context. But it's always anchored in how people experience things, not just how they navigate them.
I completed an MSc in UX Design with a distinction in 2025, developing my approach to research, design process and evaluation methods.
Outside of design, I shoot on film, visit new cities, and watch movies; all of which feed into how I think about experience and storytelling.
DIGITAL TOOLKIT
A snapshot of the tools I work with across research, ideation, prototyping, and development: building solutions that are grounded in user needs from the start.
CREATIVE INPUTS
I draw from a wide range of sources to stay current with emerging tools, AI, and industry trends - as well as to find inspiration across colour, texture and visual culture.
How something is made matters to me
I pay attention to how things feel
I enjoy playful interactions
THE THINKING BEHIND THE WORK
Hi, I’m Flo, a London-based product designer working across physical and digital products, from research and interaction through to strategy and branding.
My work includes both exploratory and client projects, grounded in user research, expert review methods, and cultural context. But it's always anchored in how people experience things, not just how they navigate them.
I completed an MSc in User Experience Design with a distinction in 2025, developing my approach to research, design process and evaluation methods.
Outside of design, enjoy photography, travelling to new places, and watching movies; all of which feed into how I think about experience and storytelling.
DIGITAL TOOLKIT
A snapshot of the tools I work with across research, ideation, prototyping, and development: building solutions that are grounded in user needs from the start.
CREATIVE INPUTS
I draw from a wide range of sources to stay current with emerging tools, AI, and industry trends - as well as to find inspiration across colour, texture and visual culture. Some of my favourites are:
about how things are made
I pay attention to how something
I love
THE THINKING BEHIND THE WORK
Hi, I’m Flo, a London-based product designer working across physical and digital products, from research and interaction through to strategy and branding.
My work includes both exploratory and client projects, grounded in user research, expert review methods, and cultural context. But it's always anchored in how people experience things, not just how they navigate them.
I completed an MSc in User Experience Design with a distinction in 2025, developing my approach to research, design process and evaluation methods.
Outside of design, enjoy photography, travelling to new places, and watching movies; all of which feed into how I think about experience and storytelling.
DIGITAL TOOLKIT
A snapshot of the tools I work with across research, ideation, prototyping, and development: building solutions that are grounded in user needs from the start.
CREATIVE INPUTS
I draw from a wide range of sources to stay current with emerging tools, AI, and industry trends - as well as to find inspiration across colour, texture and visual culture. Some of my favourites are:
about how things are made
I pay attention to how something
I love
DIGITAL DESIGN BUILT AROUND
DIGITAL DESIGN +
DESIGN +
EMPATHY.
HUMAN EMPATHY.
EMPATHY.
(some) RECENT LOVES
Play a tune, take a scroll & stay for a while.
Tap to Play
THE THE
This Is the Day
/ 2:58
(10/10 film!)
Film_Pics
Take a look!
(older read but a good one!)
(10/10 film!)
Tap to Play
THE THE
This Is the Day
/ 2:58
(Listening to The The)
The Creative Act: A Way of Being
Rick Rubin
(Current read)
(10/10 film!)
Film_Pics
(People & places I've shot on my film camera)
Take a look!
(No Other Choice - a masterpiece!)
(older read but a good one!)
(10/10 film!)
(some) RECENT LOVES
Play a tune, take a scroll & stay for a while.
Tap to Play
THE THE
This Is the Day
/ 2:58
(Listening to The The)
The Creative Act: A Way Of Being
Rick Rubin
(Current read)
(10/10 film!)
Film_Pics
(Moments shot on my film camera)
Take a look!
(No Other Choice - a masterpiece!)
(older read but a good one!)
(10/10 film!)
Copy component
Copied
floraynerdesign@gmail.com
Designed & developed by Flo Rayner
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